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We do grass roots research that provides a unique in-depth perspective from the operational side of the business; that is, seeing the business from the ground up. This provides an evaluation of company performance at the street level.
METHODOLOGY – The foundation of our research methodology is the collection of data through our extensive rolodex of industry contacts and our experience in the industry. This makes it possible for us to track trends and identify inflection points where they happen – street level.
Our reporting involves regular interaction with our contacts which include:
- national restaurant association: consumer & economic departments
- equipment suppliers
- food distributors and manufacturing
- media agencies
- franchisees (multi-unit & single-unit)
- industry executives
- store managers
- regular store visits across all of our coverage