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Compass RCR has formally been involved in consumer studies for the last 6 years. Prior to this it has over 45 years experience in dealing with customers regularly at the restaurant unit level. The studies we conduct provide clients with an understanding on how customer decision making is formulated, what influences impact this process and ultimately guide the consumer in their spending choices. We provide actionable data to explain how and why consumers respond to products, the economy, media influences and brand names.
Compass utilizes a unique sourcing platform to conduct consumer research. This method brings a ground level perspective to our process.
The data used is weighted to reflect the comparisons of the Adult National Demographics of age and household income.
Our insight helps clients understand the consumer’s wants, needs, and behaviors (as well as the retail industry). This helps clients define the consumer sweet spot that will gain the best responses from pricing to new product rollout and proper marketing.